Obviously there’s the user control panel that you’ll see every time you log on but there is also all the work that happens behind the scenes.
You may well wonder what work. It’s the work we put in to ensure the highest possible delivery rates of every e-mail you send to your subscriber’s inbox.

Sounds pretty easy? Not at all!

Let’s say one of your subscribers used A.O.L. (and let’s be honest: A LOT of your users will use A.O.L!) And after receiving a message from you, if they accidentally hit the spam button when viewing your message. Did you know there’s a very good chance A O L could block every email sent from the IP address of the sender!
Just imagine how many of your subscribers that could be?

And not just blocked to the user that reported the spam, but EVERY A O L user. So if 30%  of the your subscriber list used A.O.L, all of them would stop receiving your messages!

To make it even worse, it could potentially block every other domain sharing that IP address!

Imagine: A third of your list would stop receiving or your emails just through the click of a single button! And exactly the same could happen for users of any other large Internet provider like Yahoo or Microsoft, (hotmail)

Obviously, if this was allowed to continue it wouldn’t take long before none of your emails would be reaching ANY of your subscribers. This is one of the main reasons people often dismiss the idea of using Autoresponder software hosted on their own web space; Indeed many hosting packages forbid it as it can lead to their WHOLE SERVER becoming banned by the major providers!

You can of cause take advantage of the white-list page we supply to encourage your subscribers to add your email address to their white list. Check it out at:

 http://www.wizardresponder.com/confirm.html

This page offers advice on how your subscriber can add you to their personal white-list, meaning that any emails sent by you are guaranteed to be delivered to their inbox. Perfect!

 But what about the subscribers who don’t do this?

This is where we come in! – And the efforts we go to to ensure the highest possible delivery rates.
Here at  WizardResponder, we’ve spent a great deal of time, money, and expertise to ensure your emails stand the best chance of being delivered.
And how do we do this? – By establishing relationships with the major ISP’s!
All of the large Internet providers have their own set of strict guidelines that you have to follow in order to qualify being added to their own IP white-list.

 And what’s this white-list then?

It simply means emails sent from our IP address receive special considerations. If one of your subscribers was to report your emails as spam, rather than that particular Internet provider adding WizardResponder's IP address to their blocked IP lists, they would be able to see that we are members of their white list, and have passed their strict requirements to prove we are ensuring WizardResponder is NEVER responsible for spam emails, and can prove all emails sent from our IP address are to legitimate subscribers.

So what are these standards, and what did we have to do to qualify?

Firstly, each provider has different standards they require from us, so just because we are successfully added to A O L’s White-list doesn’t mean the same will be true for Yahoo. So that makes the job even bigger before we begin!
(And is why it took us 3 months of preparation and relationship building, before we considered launching our service!)
The first, and probably most important requirement is that you must be able to prove you have full control over all emails sent from your IP address. And the only way to really do this is to have your own dedicated server. And that’s exactly what we’ve got at WizardResponder.

Located in Atlanta, GA, our dedicated server is housed in a custom built datacenter. It runs the Linux CentOS operating system for utmost reliability.

Equipped with dual, core Intel CPU's with over  2 GB RAM. We are so confident in the quality of the service we use, we are happy to claim 100% network uptime on all services. This means that the Autoresponder service we offer will be up and running 24 hours a day, 7 days a week, 365 Days a year.

Oh, and just in case it's being monitored 24 hrs a day!

Unlike many other owners, we don’t sell hosting accounts to people. So no one but ourselves has anything on the server. Besides – we want to focus on providing the highest standard of Autoresponder service, not start worrying about hosting clients too!

But that's' only the beginning....

 Pretty much all providers require the provision of an authenticated feedback loop to ensure they have a dedicated contact method with us to deliver any reports or concerns they may have.
 Any IP address can only have a single FBL address, and offers further proof to  providers you have full control over your IP address. After completing a number of verification process is in order to establish that you have access to the FBL email address, it’s only then that the Internet providers will allow you to go on to the next step.

Oh yes, that REALLY was only the beginning!

 A O L for example require you to fill in a questionnaire, detailing the nature of your business and all the precautions you have in place to ensure that your service cannot be used for spam emails. Ensuring all subscribers have verified their subscription request, full adherence to the “Can Spam” act of 2003 and opt-out links in every message sent are just a few of the requirements.

We have also set up the reverse DNS (Domain Name Servers) to ensure they don’t have obscure name and reflect the nature of our business. This is welcomed by all IP providers.

Do you need to know what WizardResponder's Reverse DNS is?

No, what you need to know is our Reverse DNS are clear, concise and meet the standards required.
Oh and we don’t just meet requirements: We exceed them!
So when Microsoft told us they “preferred” people to become members of their Sender ID program, we said “No Problem!” and after creating our SPF Record and reporting back to them, WizardResponder is now fully certified by Microsoft (Hotmail, MSN)
So we’ve done everything, met every standard laid before us, gone the extra mile to gain accreditation for things only preferred, not required, EVERYTHING possible to ensure your messages reach your subscribers. Now we can relax, Yes?

Well, apart from:

• Ensuring complaint rates are kept under 0.1%, bounce rates under 8% and bounce acceptance rates above 90% CONSISTANTLY.

• Keeping an open and active communication channel through the FBL with all the providers, responding to any complaints, information requests etc. promptly. 

• Ensuring we can produce ALL confirmation emails sent by ANY one of our members, to  ANY number of their subscribers, PAST OR PRESENT, proving any SPAM complaints unjustified.

As well as a lot more, then yes, we can relax!

If we don’t CONSISTANTLY deliver ALL the above, we could be removed from any or all of the IP provider’s white-list immediately.

Without Notice.

I’m pretty sure I speak for both Randy and myself when I say there’s more chance of seeing flying pigs than this occurring. Why? Simple:
We’ve spent more time, effort, and cash than you’d believe, Lost more blood, sweat and tears imaginable making sure WizardResponder was as good as it is;
To ensure our Delivery Rates at as high as they can possibly be – because that’s part of what you’re paying us for.

 We hope this meets with your requirements, and would advise anyone to look into these type of 'behind the scenes' issues before deciding on their choice of service.
 

Regards,

Pete Crossman & Randy Smith
WizardResponder.com